Mecene
Brand, Digital
KDE Group
Brand, Environmental
Adam Clarke Colour
Brand, Digital
Civilian First Aid
Brand
Mecene
Brand, Digital
KDE Group
Brand, Environmental
Adam Clarke Colour
Brand, Digital
Civilian First Aid
Brand
© Standard Projects 2025
Studio
Office 3, Level 2
358 Lonsdale Street
Melbourne VIC 3000
Studio
Office 3, Level 2
358 Lonsdale Street
Melbourne VIC 3000
Our approach is casual and conversational, fostering long-term relationships and trust
We get to know our clients on a personal level and become invested in understanding their company, customers and competitors. We work with ambitious brands in every stage of their lifecycles — from starting up to IPOs, and from repositioning to restructuring.
We have an end-to-end service offering focussed on high standards and high speed TK
Strategy
We immerse ourselves into an organisation to identify insights across brand, product and technology.
Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Design principles
Naming and nomenclature
Research and insights
Brand
We build dynamic, distinct brands that transform how businesses connect with their audiences.
Art direction
Brand guidelines
Brand identity
Campaign design
Design systems
Motion design
Print & packaging design
Type design
Verbal identity
Digital
We channel insights into elegant, engaging digital experiences that make the internet a better place.
Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design
Technology
We engineer state-of-the-art experiences that respond to business needs and user expectations.
Web development
Creative development
eCommerce
CMS integration
API integration
Our senior team have a hands on approach to every project, from day one to launch
Dan Flynn
Partner and Creative Director
Dan Flynn is a designer and creative director with 15 years’ experience working alongside new and established businesses from around the world. Well-versed in planning, designing and implementing brand identities and digital experiences, Dan’s strategic thinking and considered design has helped transform brands, institutions and individuals.
Dan has led teams, grown businesses, nurtured young talent and opened successful studios. In his capacity as designer and creative director, he has delivered projects for national and international brands such as the Alliance Graphique Internationale, CommBank, The Design Museum London, Google, Harley Davidson, UBank and Wired Magazine and many more.
Adam Vella
Partner and Creative Director
Adam Vella is a designer and creative director based in Sydney. With over a decade’s experience in brand identity, digital, print and environments, he has developed solutions for large and small clients across art, culture and commerce.
Previously, Adam was Design Director at MAUD and for seven years was involved in several high profile projects. Known for his rigorous attention to detail, Adam was instrumental in forming MAUD’s process, which enabled the team to understand a client’s needs, and he helped create an environment that delivered work efficiently.
Sam Turner
Design Director, Developer
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Sam Turner
Senior Designer, Developer
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