DevRev is a platform that brings Dev and Rev together. The world’s first developer CRM, DevRev connects developers to customers through the product. On a mission to build the world’s most customer-centric companies, a DevCRM connects the makers to the customer by delivering a system of record, social experience and a suite of platform connections to create a single source of truth for all customer, product and work-related data.
With a successful rebrand under our belts and a beta site out in the wild attracting customers, we needed to create a flexible digital design system that grows with the business as DevRev releases features and capabilities to an increasingly wider audience. When it came to communicating the huge number of these features, capabilities and opportunities the DevRev platform brings to its users, clarity and simplicity was key to cutting through the noise of a saturated market.
With customer centricity as its heart, we created a narrative structure and page architecture that allows audiences to fully understand both the multi-faceted nature of the product and how it can directly impact their own team and business. Always simplifying the complex, the site is intuitive and intentional, always pragmatic yet engaging and empathetic.