Standard Projects
A strategic brand, experience, and technology studio
Standard Projects

We design intelligent, aesthetic systems for the world’s leading brands and products. With an approach grounded in insight, built on dialogue and delivered with meticulous detail, we create experiences that operate seamlessly online and offline.

Our approach is casual and conversational

We work with ambitious brands at every stage of their journey — from startup to IPO, repositioning to restructuring. Our process is shaped by close relationships and deep understanding.

By uncovering insights across our clients’ company, customers, and competitors, we lay the strategic foundations for design that is both beautiful and performant — delivering immediate impact and long-term distinction.

We have an end-to-end service for high standards and speed

①
Strategy

We immerse ourselves into an organisation to identify insights across our clients’ company, customers, and competitors.

Brand architecture


Brand positioning


Brand strategy


Digital strategy


Design principles


Insight development


Naming and nomenclature


Tone of voice

②
Brand

We build dynamic, distinct brands that transform how businesses connect with their audiences.

Art direction
Brand guidelines
Brand identity
Campaign design
Content design
Creative consulting
Design systems
Motion design

③
Experience

We channel brand systems into elegant, engaging digital experiences that make the internet a more beautiful place.

Design systems
Information architecture
Interactive prototyping
Product design
Product envisioning
User journey mapping

UX guidelines
Web design

④
Technology

We engineer state-of-the-art experiences that respond to business needs and user expectations.

API integration
Backend development
CMS integration
eCommerce
Frontend development

Our interdisciplinary senior team are hands-on, from day one to launch

Dan Flynn

Creative Director, Partner


Dan Flynn is a designer and creative director with two decades expertise working with emerging and established businesses across the globe. With a deep understanding of planning, designing, and implementing brand identities and digital experiences, Dan brings a unique combination of strategic thinking and refined creativity to every project.

LinkedIn

Adam Vella

Creative Director, Partner


Adam Vella is a designer and creative director with fifteen years of experience crafting brand identity, digital, print, and environmental design solutions. As a Partner and Creative Director at Standard Projects, Adam leads with a commitment to intelligent, timeless design systems that elevate client experiences across art, culture, and commerce.

LinkedIn

Sam Turner

Design Director, Developer


Sam Turner is a graphic designer and full-stack developer crafting brands, products, and experiences across digital and physical mediums. With 12 years of experience, he blends design, technology, and strategy to create timeless, engaging solutions. His focus lies in uniting modern design principles with technology to build functional and distinct digital experiences.

Denny Louis

Senior Designer, Developer


Denny Louis is an accomplished brand, product, and digital designer and developer with over 10 years of experience delivering creative and technical solutions across a diverse range of digital-focused brands. His expertise spans design strategy, user experience, and front-end development, enabling him to create cohesive, impactful digital ecosystems that drive engagement and business growth.

Latest work

MicrodotStrategyBrandDigital

Coming soon

standard-projects-singlestore-signage-2 Standard Projectsstandard-projects-singlestore-logo-resolve-landscape-1-web Standard Projects
SingleStoreStrategyBrand

Coming soon

View more