Programa is a project management tool built specifically for professional architects and interior designers. Bringing everything together in one place, it does everything from scheduling and spec sheets to pinboards, pricing and product libraries.
With a successful rebrand under our belts, we needed to build a marketing site that talks to Programa’s two target audiences: interior designers and architects, and furniture makers and distributors.
We created a narrative structure and page architecture that allows audiences to fully understand the Programa offering and the specific benefits it could bring to their daily workflow, whether you’re an architect or furniture-maker.
A digital manifestation of the brand work, the site uses a modular system that can be reconfigured as the business grows, learns and expands the offering.
Digital design systems
User journey mapping