Standard Projects
Standard Projects

Programa—Brand

Freedom by design.

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Project information

Programa is a project management tool built specifically for professional architects and interior designers. Bringing everything together in one place, it does everything from scheduling and spec sheets to pinboards, pricing and product libraries.

Programa’s target audience was so used to products that overpromised and underdelivered. They had spent their entire careers wrangling spreadsheets, dealing with hundreds of suppliers and managing projects on post-its.

Programa was developing a set of tools that just didn’t exist in that market, let alone tools that would work together to give designers back that most crucial of all things, time. The company had a vision and a logo but needed a brand (and product) that realised that vision.

Through a collaborative strategy phase we uncovered customer and competitor insights, as well as the characteristics that allowed us to distinguish Programa in the market. as something that both powers and empowers creativity.

By combining powerful technology with elegant design, Programa gives users the time to focus on what’s important—creativity. Our design principles and system leverage this thinking, mixing aspects of products and projects, digital and physical, modernist and modern, to deliver a brand that connects directly with its target audience and conveys precisely the promise of the product.

After launching the new brand, Programa successfully secured its Series A raise, made several new hires and went on to launch both its product and marketing website.

Client

Programa

 

Year

2022

Sector

Technology

 

Disciplines

Brand identity
Brand strategy
Brand positioning
Campaign design
Creative direction
Design systems

Project credits

Creative direction

Dan Flynn

Adam Vella

 

Design

Dan Flynn

Adam Vella

 

Strategy

Dan Flynn

Adam Vella

Client team

Traviss Orr

Claudio Oyarce

 

Development

CodeDrips

 

Logo

Luke Hoban

 

Typeface

Neue Hass Grotesk, Monotype

 

Additional images

Kennedy Nolan Architects

Ligne Roset

Shaun Lockyer Architects

Skulptur Architecture

↧ Download Project Images

Standard Projects believes that distinct, dynamic design has the power to transform the way we connect with the world and each other. We build brands that operate seamlessly on and offline, with an approach grounded in insight, built on collaboration and executed with meticulous detail.

Our approach is casual and conversational, fostering long-term relationships and trust

We get to know our clients on a personal level and become invested in understanding their company, customers and competitors. We work with ambitious brands in every stage of their lifecycles — from starting up to IPOs, and from repositioning to restructuring.

We have an end-to-end service offering focussed on high standards and high speed TK

Strategy

We immerse ourselves into an organisation to identify insights across brand, product and technology.

Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Design principles
Naming and nomenclature
Research and insights

Brand

We build dynamic, distinct brands that transform how businesses connect with their audiences.

Art direction
Brand guidelines
Brand identity
Campaign design
Design systems
Motion design
Print & packaging design
Type design
Verbal identity

Digital

We channel insights into elegant, engaging digital experiences that make the internet a better place.

Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design

Technology

We engineer state-of-the-art experiences that respond to business needs and user expectations.

Web development
Creative development
eCommerce
CMS integration
API integration

Our senior team have a hands on approach to every project, from day one to launch

Dan Flynn

Partner and Creative Director

 

Dan Flynn is a designer and creative director with 15 years’ experience working alongside new and established businesses from around the world. Well-versed in planning, designing and implementing brand identities and digital experiences, Dan’s strategic thinking and considered design has helped transform brands, institutions and individuals.

Dan has led teams, grown businesses, nurtured young talent and opened successful studios. In his capacity as designer and creative director, he has delivered projects for national and international brands such as the Alliance Graphique Internationale, CommBank, The Design Museum London, Google, Harley Davidson, UBank and Wired Magazine and many more.

LinkedIn

Adam Vella

Partner and Creative Director

 

Adam Vella is a designer and creative director based in Sydney. With over a decade’s experience in brand identity, digital, print and environments, he has developed solutions for large and small clients across art, culture and commerce.

Previously, Adam was Design Director at MAUD and for seven years was involved in several high profile projects. Known for his rigorous attention to detail, Adam was instrumental in forming MAUD’s process, which enabled the team to understand a client’s needs, and he helped create an environment that delivered work efficiently.

LinkedIn

Sam Turner

Design Director, Developer

 

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Sam Turner

Senior Designer, Developer

 

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