Standard Projects
Standard Projects

DevRev—Brand

Making work matter.

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Project information

DevRev is a  platform that brings Dev and Rev together. The world’s first developer CRM, DevRev connects developers to customers through the product. On a mission to build the world’s most customer-centric companies, a DevCRM connects the makers to the customer by delivering a system of record, social experience and a suite of platform connections to create a single source of truth for all customer, product and work-related data.

With over 100 employees in six locations, DevRev had been operating in stealth mode for a year. When it received $50m USD in seed funding, the company approached us to help create its brand and beta website as it was gearing up to the beta launch of the product.

DevRev had a strong vision of what it wanted to be, but needed help communicating that vision to a wide audience and presenting itself as the future it represents.

Strategically, there were some problems to solve. In a saturated market, we needed to communicate the value, benefits and uses of this multi-faceted platform with clarity and simplicity. Creating a category rather than being pigeon-holed into one was paramount, as was the strong connection between product and marketing.

Through a collaborative strategy phase we uncovered customer, competitor and industry insights, and DevRev’s unique position. We avoided the category’s obsession with juvenile trends and focused on its unique ability to deliver insight, purpose and power to developers and customers alike.

Rooted in the brand idea of ‘Making Work Matter’, the identity is captivating and simple. Obsessed with customer centricity and simplifying the complex, it is intuitive and intentional, always pragmatic yet engaging and empathetic.

Client

DevRev

 

Year

2022

Sector

Technology

 

Disciplines

Brand identity
Brand strategy
Brand positioning
Campaign design
Creative direction
Design systems

Project credits

Creative direction

Dan Flynn

Adam Vella

 

Design

Dan Flynn

Adam Vella

Andy Webb

 

Strategy

Dan Flynn

Adam Vella

Client team

Ken Chen

Madhukar Kumar
Michael Machado
Dheeraj Pandey
Manoj Agarwal
Sarah Xiong

 

Development

Nicolas Escoffier

 

Typeface

Unica 77, Lineto

↧ Download Project Images

Standard Projects believes that distinct, dynamic design has the power to transform the way we connect with the world and each other. We build brands that operate seamlessly on and offline, with an approach grounded in insight, built on collaboration and executed with meticulous detail.

Our approach is casual and conversational, fostering long-term relationships and trust

We get to know our clients on a personal level and become invested in understanding their company, customers and competitors. We work with ambitious brands in every stage of their lifecycles — from starting up to IPOs, and from repositioning to restructuring.

We have an end-to-end service offering focussed on high standards and high speed TK

Strategy

We immerse ourselves into an organisation to identify insights across brand, product and technology.

Audience analysis
Brand architecture
Brand positioning
Competitive analysis
Design principles
Naming and nomenclature
Research and insights

Brand

We build dynamic, distinct brands that transform how businesses connect with their audiences.

Art direction
Brand guidelines
Brand identity
Campaign design
Design systems
Motion design
Print & packaging design
Type design
Verbal identity

Digital

We channel insights into elegant, engaging digital experiences that make the internet a better place.

Digital design systems
Information architecture
Product design
Prototyping
User journey mapping
Web design

Technology

We engineer state-of-the-art experiences that respond to business needs and user expectations.

Web development
Creative development
eCommerce
CMS integration
API integration

Our senior team have a hands on approach to every project, from day one to launch

Dan Flynn

Partner and Creative Director

 

Dan Flynn is a designer and creative director with 15 years’ experience working alongside new and established businesses from around the world. Well-versed in planning, designing and implementing brand identities and digital experiences, Dan’s strategic thinking and considered design has helped transform brands, institutions and individuals.

Dan has led teams, grown businesses, nurtured young talent and opened successful studios. In his capacity as designer and creative director, he has delivered projects for national and international brands such as the Alliance Graphique Internationale, CommBank, The Design Museum London, Google, Harley Davidson, UBank and Wired Magazine and many more.

LinkedIn

Adam Vella

Partner and Creative Director

 

Adam Vella is a designer and creative director based in Sydney. With over a decade’s experience in brand identity, digital, print and environments, he has developed solutions for large and small clients across art, culture and commerce.

Previously, Adam was Design Director at MAUD and for seven years was involved in several high profile projects. Known for his rigorous attention to detail, Adam was instrumental in forming MAUD’s process, which enabled the team to understand a client’s needs, and he helped create an environment that delivered work efficiently.

LinkedIn

Sam Turner

Design Director, Developer

 

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Sam Turner

Senior Designer, Developer

 

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